Naomi D'Souza | Writer, Food & Lifestyle Blogger in Dubai
  • ABOUT N
  • PRESS & MEDIA
  • N’s FAVORITES
  • ARTICLES
    • All #EatWithN Tours Articles Desserts Featured Food across the Globe Guest Posts Hotels & Resorts Lifestyle Lifestyle Articles Naomi’s Favourites Press & Media Recipes Research Articles Restaurant REVIEWS Social Media Articles TRAVEL Uncategorized World of Desserts
      Articles

      Smooth and Stress-Free Moving Tips That Work For…

      Articles

      What color suits you best according to fashion…

      Articles

      6 Useful Ways you can design your Study…

      Articles

      Can You Help A Friend Get Away From…

      #EatWithN Tours

      Cheese/Dessert Tour 6 with Naomi D’Souza

      #EatWithN Tours

      Burger/Dessert Tour 5 with Naomi DSouza

      #EatWithN Tours

      Dessert Tour 4 with Naomi DSouza

      #EatWithN Tours

      Japanese/Dessert Tour 3 with Naomi DSouza

      Articles

      Smooth and Stress-Free Moving Tips That Work For…

      Articles

      What color suits you best according to fashion…

      Articles

      6 Useful Ways you can design your Study…

      Articles

      Can You Help A Friend Get Away From…

      Desserts

      Melting 23 Chocolates Everyday and then Together!

      Featured

      Honeymooning at Heritance Aarah, Maldives 💙

      Featured

      My 46 fav home purchases for aesthetics and…

      Featured

      My Fairytale Proposal ♡

      Featured

      13 Adoption Centers in UAE, for Dogs and…

      Food across the Globe

      Brunch in London

      Food across the Globe

      Food Scenes in Islamabad

      Food across the Globe

      Sydney Food Guide

      Food across the Globe

      New Yorkers Food Guide

      Guest Posts

      How to start a travel blog?

      Guest Posts

      Where can I find a virtual office in…

      Guest Posts

      A Guide to Dubai Hills Estate Rental Trends

      Guest Posts

      Top Tips to Know Before Buying Property in…

      Hotels & Resorts

      Honeymooning at Heritance Aarah, Maldives 💙

      Hotels & Resorts

      Address Downtown is now opened! Here’s my staycation…

      Hotels & Resorts

      Why Sofitel is one of the leading hospitality…

      Hotels & Resorts

      Zabeel House Mini by Jumeirah ~ Dubai

      Lifestyle

      U.A.E Shopping Trends: 10 Interesting Consumer Facts

      Lifestyle

      Family & Pet photoshoot with Pink Pepper Photography

      Lifestyle

      Hair removal: Electrolysis for permanent vs Laser for…

      Lifestyle

      Bounce ~ Off the wall

      Lifestyle Articles

      Smooth and Stress-Free Moving Tips That Work For…

      Lifestyle Articles

      What color suits you best according to fashion…

      Lifestyle Articles

      6 Useful Ways you can design your Study…

      Lifestyle Articles

      Can You Help A Friend Get Away From…

      Naomi’s Favourites

      My 46 fav home purchases for aesthetics and…

      Naomi’s Favourites

      9 pretty fabric masks to buy in #MyDubai…

      Naomi’s Favourites

      My 11 Favorite Cakes in Dubai, that are…

      Naomi’s Favourites

      Want sum dim sum? Here’s our Top 20…

      Press & Media

      Few notable memories and highlights

      Press & Media

      TEDx, Talks, Podcasts, Conferences, and Seminars

      Press & Media

      Features in Magazines, Newspapers, and University Interviews

      Recipes

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      Recipes

      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Research Articles

      What’s The Best Way To Boost Your Mental…

      Research Articles

      Useful Tips for Creating Logos

      Research Articles

      4 Tips to working with a brand effectively

      Research Articles

      How to invest your money this year

      Restaurant

      This Diwali Menu at ‘Mint Leaf of London’…

      Restaurant

      Kohantei – Experience Japanese Kaiseki at its Finest

      Restaurant

      Breakfast at At.mosphere, Burj Khalifa

      Restaurant

      This restaurant only plays old Bollywood Songs &…

      REVIEWS

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      REVIEWS

      4 Delicious ways to prepare BBQ ribs

      REVIEWS

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      REVIEWS

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Social Media Articles

      5 tested tips to create high engagement LinkedIn…

      Social Media Articles

      How much money YouTubers make and how you…

      Social Media Articles

      What type of content and categories perform best…

      Social Media Articles

      Mark Zuckerberg to change Instagram and Whatsapp’s name…

      TRAVEL

      How to start a travel blog?

      TRAVEL

      Honeymooning at Heritance Aarah, Maldives 💙

      TRAVEL

      Boating in the Bahamas: The Perfect Way to…

      TRAVEL

      Address Downtown is now opened! Here’s my staycation…

      Uncategorized

      How designated drivers are making our roads safer

      Uncategorized

      Zabeel House Mini by Jumeirah ~ Dubai

      Uncategorized

      Naomi Exposed: What Dubai’s Dessert Queen is really…

      Uncategorized

      The Mandela Effect: Everything you know may not…

      World of Desserts

      My 11 Favorite Cakes in Dubai, that are…

      World of Desserts

      Melting 23 Chocolates Everyday and then Together!

      World of Desserts

      25 Best Cookies in #MyDubai

      World of Desserts

      15 most drool-worthy pancakes in Dubai!

  • REVIEWS
    • All #EatWithN Tours Articles Desserts Featured Food across the Globe Guest Posts Hotels & Resorts Lifestyle Lifestyle Articles Naomi’s Favourites Press & Media Recipes Research Articles Restaurant REVIEWS Social Media Articles TRAVEL Uncategorized World of Desserts
      Recipes

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      Recipes

      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      #EatWithN Tours

      Cheese/Dessert Tour 6 with Naomi D’Souza

      #EatWithN Tours

      Burger/Dessert Tour 5 with Naomi DSouza

      #EatWithN Tours

      Dessert Tour 4 with Naomi DSouza

      #EatWithN Tours

      Japanese/Dessert Tour 3 with Naomi DSouza

      Articles

      Smooth and Stress-Free Moving Tips That Work For…

      Articles

      What color suits you best according to fashion…

      Articles

      6 Useful Ways you can design your Study…

      Articles

      Can You Help A Friend Get Away From…

      Desserts

      Melting 23 Chocolates Everyday and then Together!

      Featured

      Honeymooning at Heritance Aarah, Maldives 💙

      Featured

      My 46 fav home purchases for aesthetics and…

      Featured

      My Fairytale Proposal ♡

      Featured

      13 Adoption Centers in UAE, for Dogs and…

      Food across the Globe

      Brunch in London

      Food across the Globe

      Food Scenes in Islamabad

      Food across the Globe

      Sydney Food Guide

      Food across the Globe

      New Yorkers Food Guide

      Guest Posts

      How to start a travel blog?

      Guest Posts

      Where can I find a virtual office in…

      Guest Posts

      A Guide to Dubai Hills Estate Rental Trends

      Guest Posts

      Top Tips to Know Before Buying Property in…

      Hotels & Resorts

      Honeymooning at Heritance Aarah, Maldives 💙

      Hotels & Resorts

      Address Downtown is now opened! Here’s my staycation…

      Hotels & Resorts

      Why Sofitel is one of the leading hospitality…

      Hotels & Resorts

      Zabeel House Mini by Jumeirah ~ Dubai

      Lifestyle

      U.A.E Shopping Trends: 10 Interesting Consumer Facts

      Lifestyle

      Family & Pet photoshoot with Pink Pepper Photography

      Lifestyle

      Hair removal: Electrolysis for permanent vs Laser for…

      Lifestyle

      Bounce ~ Off the wall

      Lifestyle Articles

      Smooth and Stress-Free Moving Tips That Work For…

      Lifestyle Articles

      What color suits you best according to fashion…

      Lifestyle Articles

      6 Useful Ways you can design your Study…

      Lifestyle Articles

      Can You Help A Friend Get Away From…

      Naomi’s Favourites

      My 46 fav home purchases for aesthetics and…

      Naomi’s Favourites

      9 pretty fabric masks to buy in #MyDubai…

      Naomi’s Favourites

      My 11 Favorite Cakes in Dubai, that are…

      Naomi’s Favourites

      Want sum dim sum? Here’s our Top 20…

      Press & Media

      Few notable memories and highlights

      Press & Media

      TEDx, Talks, Podcasts, Conferences, and Seminars

      Press & Media

      Features in Magazines, Newspapers, and University Interviews

      Recipes

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      Recipes

      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Research Articles

      What’s The Best Way To Boost Your Mental…

      Research Articles

      Useful Tips for Creating Logos

      Research Articles

      4 Tips to working with a brand effectively

      Research Articles

      How to invest your money this year

      Restaurant

      This Diwali Menu at ‘Mint Leaf of London’…

      Restaurant

      Kohantei – Experience Japanese Kaiseki at its Finest

      Restaurant

      Breakfast at At.mosphere, Burj Khalifa

      Restaurant

      This restaurant only plays old Bollywood Songs &…

      REVIEWS

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      REVIEWS

      4 Delicious ways to prepare BBQ ribs

      REVIEWS

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      REVIEWS

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Social Media Articles

      5 tested tips to create high engagement LinkedIn…

      Social Media Articles

      How much money YouTubers make and how you…

      Social Media Articles

      What type of content and categories perform best…

      Social Media Articles

      Mark Zuckerberg to change Instagram and Whatsapp’s name…

      TRAVEL

      How to start a travel blog?

      TRAVEL

      Honeymooning at Heritance Aarah, Maldives 💙

      TRAVEL

      Boating in the Bahamas: The Perfect Way to…

      TRAVEL

      Address Downtown is now opened! Here’s my staycation…

      Uncategorized

      How designated drivers are making our roads safer

      Uncategorized

      Zabeel House Mini by Jumeirah ~ Dubai

      Uncategorized

      Naomi Exposed: What Dubai’s Dessert Queen is really…

      Uncategorized

      The Mandela Effect: Everything you know may not…

      World of Desserts

      My 11 Favorite Cakes in Dubai, that are…

      World of Desserts

      Melting 23 Chocolates Everyday and then Together!

      World of Desserts

      25 Best Cookies in #MyDubai

      World of Desserts

      15 most drool-worthy pancakes in Dubai!

  • TRAVEL
    • All #EatWithN Tours Articles Desserts Featured Food across the Globe Guest Posts Hotels & Resorts Lifestyle Lifestyle Articles Naomi’s Favourites Press & Media Recipes Research Articles Restaurant REVIEWS Social Media Articles TRAVEL Uncategorized World of Desserts
      Articles

      How to start a travel blog?

      Featured

      Honeymooning at Heritance Aarah, Maldives 💙

      TRAVEL

      Boating in the Bahamas: The Perfect Way to…

      Hotels & Resorts

      Address Downtown is now opened! Here’s my staycation…

      #EatWithN Tours

      Cheese/Dessert Tour 6 with Naomi D’Souza

      #EatWithN Tours

      Burger/Dessert Tour 5 with Naomi DSouza

      #EatWithN Tours

      Dessert Tour 4 with Naomi DSouza

      #EatWithN Tours

      Japanese/Dessert Tour 3 with Naomi DSouza

      Articles

      Smooth and Stress-Free Moving Tips That Work For…

      Articles

      What color suits you best according to fashion…

      Articles

      6 Useful Ways you can design your Study…

      Articles

      Can You Help A Friend Get Away From…

      Desserts

      Melting 23 Chocolates Everyday and then Together!

      Featured

      Honeymooning at Heritance Aarah, Maldives 💙

      Featured

      My 46 fav home purchases for aesthetics and…

      Featured

      My Fairytale Proposal ♡

      Featured

      13 Adoption Centers in UAE, for Dogs and…

      Food across the Globe

      Brunch in London

      Food across the Globe

      Food Scenes in Islamabad

      Food across the Globe

      Sydney Food Guide

      Food across the Globe

      New Yorkers Food Guide

      Guest Posts

      How to start a travel blog?

      Guest Posts

      Where can I find a virtual office in…

      Guest Posts

      A Guide to Dubai Hills Estate Rental Trends

      Guest Posts

      Top Tips to Know Before Buying Property in…

      Hotels & Resorts

      Honeymooning at Heritance Aarah, Maldives 💙

      Hotels & Resorts

      Address Downtown is now opened! Here’s my staycation…

      Hotels & Resorts

      Why Sofitel is one of the leading hospitality…

      Hotels & Resorts

      Zabeel House Mini by Jumeirah ~ Dubai

      Lifestyle

      U.A.E Shopping Trends: 10 Interesting Consumer Facts

      Lifestyle

      Family & Pet photoshoot with Pink Pepper Photography

      Lifestyle

      Hair removal: Electrolysis for permanent vs Laser for…

      Lifestyle

      Bounce ~ Off the wall

      Lifestyle Articles

      Smooth and Stress-Free Moving Tips That Work For…

      Lifestyle Articles

      What color suits you best according to fashion…

      Lifestyle Articles

      6 Useful Ways you can design your Study…

      Lifestyle Articles

      Can You Help A Friend Get Away From…

      Naomi’s Favourites

      My 46 fav home purchases for aesthetics and…

      Naomi’s Favourites

      9 pretty fabric masks to buy in #MyDubai…

      Naomi’s Favourites

      My 11 Favorite Cakes in Dubai, that are…

      Naomi’s Favourites

      Want sum dim sum? Here’s our Top 20…

      Press & Media

      Few notable memories and highlights

      Press & Media

      TEDx, Talks, Podcasts, Conferences, and Seminars

      Press & Media

      Features in Magazines, Newspapers, and University Interviews

      Recipes

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      Recipes

      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Research Articles

      What’s The Best Way To Boost Your Mental…

      Research Articles

      Useful Tips for Creating Logos

      Research Articles

      4 Tips to working with a brand effectively

      Research Articles

      How to invest your money this year

      Restaurant

      This Diwali Menu at ‘Mint Leaf of London’…

      Restaurant

      Kohantei – Experience Japanese Kaiseki at its Finest

      Restaurant

      Breakfast at At.mosphere, Burj Khalifa

      Restaurant

      This restaurant only plays old Bollywood Songs &…

      REVIEWS

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      REVIEWS

      4 Delicious ways to prepare BBQ ribs

      REVIEWS

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      REVIEWS

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Social Media Articles

      5 tested tips to create high engagement LinkedIn…

      Social Media Articles

      How much money YouTubers make and how you…

      Social Media Articles

      What type of content and categories perform best…

      Social Media Articles

      Mark Zuckerberg to change Instagram and Whatsapp’s name…

      TRAVEL

      How to start a travel blog?

      TRAVEL

      Honeymooning at Heritance Aarah, Maldives 💙

      TRAVEL

      Boating in the Bahamas: The Perfect Way to…

      TRAVEL

      Address Downtown is now opened! Here’s my staycation…

      Uncategorized

      How designated drivers are making our roads safer

      Uncategorized

      Zabeel House Mini by Jumeirah ~ Dubai

      Uncategorized

      Naomi Exposed: What Dubai’s Dessert Queen is really…

      Uncategorized

      The Mandela Effect: Everything you know may not…

      World of Desserts

      My 11 Favorite Cakes in Dubai, that are…

      World of Desserts

      Melting 23 Chocolates Everyday and then Together!

      World of Desserts

      25 Best Cookies in #MyDubai

      World of Desserts

      15 most drool-worthy pancakes in Dubai!

  • CONTACT
  • ABOUT N
  • PRESS & MEDIA
  • N’s FAVORITES
  • ARTICLES
    • All #EatWithN Tours Articles Desserts Featured Food across the Globe Guest Posts Hotels & Resorts Lifestyle Lifestyle Articles Naomi’s Favourites Press & Media Recipes Research Articles Restaurant REVIEWS Social Media Articles TRAVEL Uncategorized World of Desserts
      Articles

      Smooth and Stress-Free Moving Tips That Work For…

      Articles

      What color suits you best according to fashion…

      Articles

      6 Useful Ways you can design your Study…

      Articles

      Can You Help A Friend Get Away From…

      #EatWithN Tours

      Cheese/Dessert Tour 6 with Naomi D’Souza

      #EatWithN Tours

      Burger/Dessert Tour 5 with Naomi DSouza

      #EatWithN Tours

      Dessert Tour 4 with Naomi DSouza

      #EatWithN Tours

      Japanese/Dessert Tour 3 with Naomi DSouza

      Articles

      Smooth and Stress-Free Moving Tips That Work For…

      Articles

      What color suits you best according to fashion…

      Articles

      6 Useful Ways you can design your Study…

      Articles

      Can You Help A Friend Get Away From…

      Desserts

      Melting 23 Chocolates Everyday and then Together!

      Featured

      Honeymooning at Heritance Aarah, Maldives 💙

      Featured

      My 46 fav home purchases for aesthetics and…

      Featured

      My Fairytale Proposal ♡

      Featured

      13 Adoption Centers in UAE, for Dogs and…

      Food across the Globe

      Brunch in London

      Food across the Globe

      Food Scenes in Islamabad

      Food across the Globe

      Sydney Food Guide

      Food across the Globe

      New Yorkers Food Guide

      Guest Posts

      How to start a travel blog?

      Guest Posts

      Where can I find a virtual office in…

      Guest Posts

      A Guide to Dubai Hills Estate Rental Trends

      Guest Posts

      Top Tips to Know Before Buying Property in…

      Hotels & Resorts

      Honeymooning at Heritance Aarah, Maldives 💙

      Hotels & Resorts

      Address Downtown is now opened! Here’s my staycation…

      Hotels & Resorts

      Why Sofitel is one of the leading hospitality…

      Hotels & Resorts

      Zabeel House Mini by Jumeirah ~ Dubai

      Lifestyle

      U.A.E Shopping Trends: 10 Interesting Consumer Facts

      Lifestyle

      Family & Pet photoshoot with Pink Pepper Photography

      Lifestyle

      Hair removal: Electrolysis for permanent vs Laser for…

      Lifestyle

      Bounce ~ Off the wall

      Lifestyle Articles

      Smooth and Stress-Free Moving Tips That Work For…

      Lifestyle Articles

      What color suits you best according to fashion…

      Lifestyle Articles

      6 Useful Ways you can design your Study…

      Lifestyle Articles

      Can You Help A Friend Get Away From…

      Naomi’s Favourites

      My 46 fav home purchases for aesthetics and…

      Naomi’s Favourites

      9 pretty fabric masks to buy in #MyDubai…

      Naomi’s Favourites

      My 11 Favorite Cakes in Dubai, that are…

      Naomi’s Favourites

      Want sum dim sum? Here’s our Top 20…

      Press & Media

      Few notable memories and highlights

      Press & Media

      TEDx, Talks, Podcasts, Conferences, and Seminars

      Press & Media

      Features in Magazines, Newspapers, and University Interviews

      Recipes

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      Recipes

      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Research Articles

      What’s The Best Way To Boost Your Mental…

      Research Articles

      Useful Tips for Creating Logos

      Research Articles

      4 Tips to working with a brand effectively

      Research Articles

      How to invest your money this year

      Restaurant

      This Diwali Menu at ‘Mint Leaf of London’…

      Restaurant

      Kohantei – Experience Japanese Kaiseki at its Finest

      Restaurant

      Breakfast at At.mosphere, Burj Khalifa

      Restaurant

      This restaurant only plays old Bollywood Songs &…

      REVIEWS

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      REVIEWS

      4 Delicious ways to prepare BBQ ribs

      REVIEWS

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      REVIEWS

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Social Media Articles

      5 tested tips to create high engagement LinkedIn…

      Social Media Articles

      How much money YouTubers make and how you…

      Social Media Articles

      What type of content and categories perform best…

      Social Media Articles

      Mark Zuckerberg to change Instagram and Whatsapp’s name…

      TRAVEL

      How to start a travel blog?

      TRAVEL

      Honeymooning at Heritance Aarah, Maldives 💙

      TRAVEL

      Boating in the Bahamas: The Perfect Way to…

      TRAVEL

      Address Downtown is now opened! Here’s my staycation…

      Uncategorized

      How designated drivers are making our roads safer

      Uncategorized

      Zabeel House Mini by Jumeirah ~ Dubai

      Uncategorized

      Naomi Exposed: What Dubai’s Dessert Queen is really…

      Uncategorized

      The Mandela Effect: Everything you know may not…

      World of Desserts

      My 11 Favorite Cakes in Dubai, that are…

      World of Desserts

      Melting 23 Chocolates Everyday and then Together!

      World of Desserts

      25 Best Cookies in #MyDubai

      World of Desserts

      15 most drool-worthy pancakes in Dubai!

  • REVIEWS
    • All #EatWithN Tours Articles Desserts Featured Food across the Globe Guest Posts Hotels & Resorts Lifestyle Lifestyle Articles Naomi’s Favourites Press & Media Recipes Research Articles Restaurant REVIEWS Social Media Articles TRAVEL Uncategorized World of Desserts
      Recipes

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      Recipes

      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      #EatWithN Tours

      Cheese/Dessert Tour 6 with Naomi D’Souza

      #EatWithN Tours

      Burger/Dessert Tour 5 with Naomi DSouza

      #EatWithN Tours

      Dessert Tour 4 with Naomi DSouza

      #EatWithN Tours

      Japanese/Dessert Tour 3 with Naomi DSouza

      Articles

      Smooth and Stress-Free Moving Tips That Work For…

      Articles

      What color suits you best according to fashion…

      Articles

      6 Useful Ways you can design your Study…

      Articles

      Can You Help A Friend Get Away From…

      Desserts

      Melting 23 Chocolates Everyday and then Together!

      Featured

      Honeymooning at Heritance Aarah, Maldives 💙

      Featured

      My 46 fav home purchases for aesthetics and…

      Featured

      My Fairytale Proposal ♡

      Featured

      13 Adoption Centers in UAE, for Dogs and…

      Food across the Globe

      Brunch in London

      Food across the Globe

      Food Scenes in Islamabad

      Food across the Globe

      Sydney Food Guide

      Food across the Globe

      New Yorkers Food Guide

      Guest Posts

      How to start a travel blog?

      Guest Posts

      Where can I find a virtual office in…

      Guest Posts

      A Guide to Dubai Hills Estate Rental Trends

      Guest Posts

      Top Tips to Know Before Buying Property in…

      Hotels & Resorts

      Honeymooning at Heritance Aarah, Maldives 💙

      Hotels & Resorts

      Address Downtown is now opened! Here’s my staycation…

      Hotels & Resorts

      Why Sofitel is one of the leading hospitality…

      Hotels & Resorts

      Zabeel House Mini by Jumeirah ~ Dubai

      Lifestyle

      U.A.E Shopping Trends: 10 Interesting Consumer Facts

      Lifestyle

      Family & Pet photoshoot with Pink Pepper Photography

      Lifestyle

      Hair removal: Electrolysis for permanent vs Laser for…

      Lifestyle

      Bounce ~ Off the wall

      Lifestyle Articles

      Smooth and Stress-Free Moving Tips That Work For…

      Lifestyle Articles

      What color suits you best according to fashion…

      Lifestyle Articles

      6 Useful Ways you can design your Study…

      Lifestyle Articles

      Can You Help A Friend Get Away From…

      Naomi’s Favourites

      My 46 fav home purchases for aesthetics and…

      Naomi’s Favourites

      9 pretty fabric masks to buy in #MyDubai…

      Naomi’s Favourites

      My 11 Favorite Cakes in Dubai, that are…

      Naomi’s Favourites

      Want sum dim sum? Here’s our Top 20…

      Press & Media

      Few notable memories and highlights

      Press & Media

      TEDx, Talks, Podcasts, Conferences, and Seminars

      Press & Media

      Features in Magazines, Newspapers, and University Interviews

      Recipes

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      Recipes

      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Research Articles

      What’s The Best Way To Boost Your Mental…

      Research Articles

      Useful Tips for Creating Logos

      Research Articles

      4 Tips to working with a brand effectively

      Research Articles

      How to invest your money this year

      Restaurant

      This Diwali Menu at ‘Mint Leaf of London’…

      Restaurant

      Kohantei – Experience Japanese Kaiseki at its Finest

      Restaurant

      Breakfast at At.mosphere, Burj Khalifa

      Restaurant

      This restaurant only plays old Bollywood Songs &…

      REVIEWS

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      REVIEWS

      4 Delicious ways to prepare BBQ ribs

      REVIEWS

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      REVIEWS

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Social Media Articles

      5 tested tips to create high engagement LinkedIn…

      Social Media Articles

      How much money YouTubers make and how you…

      Social Media Articles

      What type of content and categories perform best…

      Social Media Articles

      Mark Zuckerberg to change Instagram and Whatsapp’s name…

      TRAVEL

      How to start a travel blog?

      TRAVEL

      Honeymooning at Heritance Aarah, Maldives 💙

      TRAVEL

      Boating in the Bahamas: The Perfect Way to…

      TRAVEL

      Address Downtown is now opened! Here’s my staycation…

      Uncategorized

      How designated drivers are making our roads safer

      Uncategorized

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Instagram Engagement Rates dropping? You’re not alone

July 11, 2019

It’s no secret that engagement rates today are nowhere near what they used to be. Facebook took a massive hit in its popularity, and Instagram was the next new thing – the gold mine for digital marketers. However, as of late, the Engagement Rate (ER) on Instagram has steadily been declining 📉

This is expected since the number of brands that have joined the platform has exponentially increased. When competition grows the number of people engaging with each brand decreases, right? But what is the extent of this decline? 🤔

The average ER has dropped by more than 50% in the last year.


Trust Insights, a marketing data and consulting firm, studied over 1.4 million Instagram posts from 3637 brands posted between January and mid-June to find out the total average ER. They defined ER as the total number of interactions on a post, divided by the account’s number of followers at the time of posting.


The maximum engagement in this six-month span for these brands was 1.54% in April and the lowest was around 0.8% in June. Even the number of interactions (which are mostly likes) has reduced by 18% since the start of this year 😰 As you can see from the graph there is a slight dip from January to April, but May onwards is when the slope becomes alarmingly steeper. Even more decline can be expected in the coming months since the number of brands hopping on Instagram is only increasing day by day.

The problem with lesser ER is that it results in lesser post visibility. And what happens when fewer people see your posts? Lesser ER.

Brands are not the only ones suffering. In fact, influencers may be taking the hit harder 😲

From a maximum ER of 4.3% in February, fashion influencers dropped to 2.4% in June. This indicates a whopping 44% decline in engagement 😳 ER for travel influencers dropped from 8% in 2018 to 4.5% in 2019.

This trend is visible across all influencer industries, including beauty, fashion, food, lifestyle and fitness. They’ve even been seeing reduced reach. What does this mean for influencers (whose monthly incomes depend on the said ER and engagement, btw)? Yup, not good news 🤕

The study doesn’t mention why this decline is happening, noting that there haven’t been any major API changes. But the reason this is concerning is because we saw the same thing happen with Facebook. Brands were heavily marketing on Facebook and reaching new audience organically, until it kept declining and declining and declining and now you can barely reach anyone without putting some money behind your posts 💸 (like erm?!) Facebook justifies this by saying people want to see more content by their friends and family vs. branded content, but the fact remains that they’re enjoying the monetary side effects since brands have no option but to pay if they want to reach a large number of people. It is obvious that people use social media to keep up with the people they know, but 80% of Instagrammers also follow at least one business. Doesn’t that imply that they want to see branded content as well? 🤷‍♂️

Considering how Instagram keeps introducing new monetization features like being able to shop from the app, allowing brands to boost influencer posts as ads, promoting stories, etc. does it really seem that far-fetched to believe that they may be limiting visibility to push people to boost their posts? 🧐 It might also be worthwhile to remember that in 2016 at Facebook’s annual stockholder meeting, Mark Zuckerberg outlined the company’s monetization strategy as:

  1. Build a product that people love
  2. Facilitate organic business behaviour on the app, free of charge
  3. Provide additional avenues for businesses who are seeking to expand their reach and presence


All that being said, what can you do to improve your engagement?

  1. Promote any new post on your stories with the “Add post to your story” feature 👌
  2. Reach audience outside Instagram with methods like sharing your posts on other platforms, linking to posts in emails, adding your Instagram feed to your website, etc.
  3. Focusing on quality over quantity. Sure you want people to see you, but a well-thought-out quality post will always drive more target audience to you than a plethora of poor posts.
  4. And of course, the obvious answer – take out ads to boost post-performance. If you can’t beat ‘em, join ‘em, eh?  🤷‍♂️

Sources
[1], [2], [3], [4]


Written and Researched by Zeba Bashir

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I’m Naomi! MSc Mech Engineer by degree, Digital Strategist by profession, and content creator by passion! I’ve spoken at 3 TEDx platforms, recognized as the #Hot100 most influential Asians & Influencers, & ranked in the Top 30 sites in UAE (2M+ views)! Here, you can explore topics that will educate your mind, nourish your soul, and satisfy your tummy 😉

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