There are so many different methods of marketing that businesses can use in order to enhance their client base. There are newly emerging internet marketing strategies, which involve the likes of Twitter and video streaming. Then there are the more traditional based methods, such as leaflets and billboard adverts, which have long established themselves as effective advertising methods.
You need to ensure that you select campaigns that are efficient, relevant to your business and applicable in the current economic climate.
One method which seems to be highly popular is the utilisation of promotional items, more specifically promotional keyrings. You can look online for some examples. Promotional items are widely adapted into marketing campaigns because they create brand loyalty between the customer and the company. Moreover, tangible methods of advertising still tend to be much more effective as seeing a brand logo or information on a branded wellness product, for instance, can help the user or customer remember the brand much more successfully. Promotional keyrings are specifically popular because they are cheap to buy. Moreover, they are something which all people can use and find handy, therefore they are likely to be used on a regular basis. This means that people will see the company in question’s logo every time that they open their car for example, and so the company becomes ingrained in the individual’s mind.
There are many companies nowadays which sell promotional keyrings in bulk for your business. Nevertheless, before you begin searching for these you must decide what sort of keyrings you are going to buy. so, there are several factors you need to consider.
1. Budget
First and foremost, you should decide on a budget. After all, as there are many different styles and types of keyrings available, this also means that the price range is rather vast as well. Therefore it is highly recommended that you define how much you want to dedicate to this method of advertising before you actually begin looking around online.
2. The colour
Once you have deciphered a budget, you then need to think about the keyring itself. You will need to decide what colours you want to utilise. Obviously, your logo will be incorporated, so those colours cannot be altered. However, you must decide on what sort of background colour you want. It is important to try and stay versatile in order to appeal to all people, so going for pink is not recommended because a lot of men would not want to carry a pink keyring around.
3. The material
You then need to decide on the material of the keyring. The plastic keyrings are a lot cheaper in price and tend to be available for 0.20 – 0.50. The other style of keyring which is popular is the metal keyrings. However, these tend to be a lot more expensive and can cost several pounds in price. Nevertheless, the metal ones look much better, they are a lot more stylish and sophisticated and so are much more likely to be utilised. Which one you opt to go for depends on you; your budget available and whether the quality is worth splashing out the extra cash.
4. The design
Finally, you also need to decide on the shape of the promotional keyrings. There are some unique and innovative designs available nowadays for you to choose from. For instance, if your business is a real estate agent then you could opt for a keyring which is in the shape of a house!
To conclude, if you consider the points mentioned in this article then you should be able to find the best promotional keyrings to market your business with.