As a professional/student or someone who is looking for an upgrade in their profile, we are always in the lookout for new skills 🤓. Until recently, gaining new skills was hard. There were two primary options – go to a university, which can be extremely expensive or time-consuming, or read books, which is slowly getting obsolete (A moment of silence in the memory of the word “bookworm”) 😢.
Fortunately, now that online courses are commonplace, it’s significantly easier to pick up the right know-how. Here are some popular, free courses available on the web:
1. Learn Digital Marketing – Google Digital Garage
Google Digital Garage is your ultimate savior for mastering digital marketing 🙌. Offering an introductory course in Digital Marketing, this course is a must-do for beginners who are looking to understand the basics of Digital Marketing and its relatives such as SEO, SEM, etc. Partnered with the Interactive Advertising Bureau (IAB), this course offers you certification when you cover all of its 26 topics and unlock every badge 🔓.
2. Learn Twitter – Twitter Flight School
If you think Twitter has lost its charm, you’re wrong! Unlike Facebook, Twitter is said to have a larger impact on real-time events 😮. Business accounts who focus on building greater customer relationship management (and sometimes even a fanbase) also favour Twitter (Check out @Wendy’s Twitter page, absolute fun).
This course shows you the best practices to make an impact in less than 280 characters, where to use hashtags, and the best ways to use Twitter in advertising campaigns 👌. Each module takes around 10-15 minutes to complete, starting with Twitter 101. They are designed so you can complete them at your own pace to get a full understanding of the marketing capabilities of Twitter. At the end of each one, you will be tested 🤓.
3. Learn Programming – Google Developers Training
Whether you’re entirely new to programming or an experienced developer, Google has a range of courses for you – from the basics of Android app development to advanced coding and much more! You can choose from end-to-end training created by the Google Developers Training team, materials and tutorials for self-study 📚. When you’re ready, you can take a Google Developers Certification exam to gain recognition for your development skills. Awesome, right?
4. Learn Adobe – Adobe Education Exchange
Adobe is a household name for all of us 🤗. Weighing in on the importance of skill enrichment – Adobe Education Exchange, a free learning platform was developed. It offers instant access to professional development, teaching materials, and other tools designed to build skills and open windows to creativity 🤩. You can find a range of offerings with tutorials for Adobe products, building brands and much more – and it’s all free!
5. Learn Public Speaking – University of Washington
This course is essential for students & professionals alike 🎤. Conversation is the key to making/building relationships – and this course offered by the University of Washington in partnership with EDx (an open online course provider) is one of the most popular courses on the portal. While you’re there, check out the 500+ courses offered by prestigious universities (some cost you about $50 to $150 for a verified certificate, which is not too bad if it can add value to your profile 👌).
6. Learn Social Media – Social Media 101 by Buffer
Buffer offers an exclusive seven-day email course that you can subscribe to for a lesson each day—each very few minutes to read—on the very basics of social media marketing. You literally need to spare just 5-10 minutes of your time to elevate your social media skills 😯. The email course is free for everyone. The coverage of this course is as follows –
Day 1 – How to choose a social network
Day 2 – How to customize your social media profile
Day 3 – Establishing a voice and tone for your social media posts
Day 4 – The ideal time and frequency to post on social media
Day 5 – Social media analytics
Day 6 – How to schedule, engage, and listen on social media
Day 7 – A free social media marketing kit
Sounds interesting? Don’t forget to sign up!
7. Learn Career Development – LinkedIn Learning
Recently, LinkedIn decided to navigate into education with LinkedIn Learning. They acquired the online education platform Lynda and started offering professional courses as well as career development courses that come handy to most of us 👍. While the course may not be free to access entirely, they do offer a free month. Make the most out of your free month and invest in learning. Whatever your occupation is, chances are, there’s something you could get out of LinkedIn Learning 😄.
8. Learn Languages – Duolingo
A lot of us want to learn a new language but are held back either because of the price tag attached with it or simply because you just don’t have the time 🙈. Enter, Duolingo. It enables you to learn a new language on-the-go. The app interface is excellent, and it helps you learn words and phrases – especially helpful if you’re a globetrotter 🌎!
9. Learn YouTube – Creator Academy
I have always been in awe of YouTube stars, but a lot goes into the making of the content and it’s absolutely praiseworthy. If you’re just starting out on YouTube or want to take your channel to the next level, the Creator Academy can help with free online education about YouTube 🤩. How to make money with ads on YouTube, how to get discovered, understanding YouTube analytics, how to create great content, how brand deals work – almost every topic you can think of is covered here. You also get graded on various topics, and there is a boot camp where you get to learn with your fellow creators. Sounds fun? Sign up now 📝.
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