Naomi D'Souza | Writer, Food & Lifestyle Blogger in Dubai
  • ABOUT N
  • PRESS & MEDIA
  • N’s FAVORITES
  • ARTICLES
    • All Guest Posts Lifestyle Articles Research Articles Social Media Articles
      Articles

      Best Theme Parks to Visit in Dubai

      Articles

      5 Best natural ways to make your skin…

      Articles

      The Financial Benefits of Going Solar

      Articles

      5 Ways To Improve Your Customer Acquisition Strategy

      Guest Posts

      Should You Trade in Your Car? Get the…

      Guest Posts

      How to start a travel blog?

      Guest Posts

      Where can I find a virtual office in…

      Guest Posts

      A Guide to Dubai Hills Estate Rental Trends

      Lifestyle Articles

      Best Theme Parks to Visit in Dubai

      Lifestyle Articles

      5 Best natural ways to make your skin…

      Lifestyle Articles

      The Financial Benefits of Going Solar

      Lifestyle Articles

      5 Ways To Improve Your Customer Acquisition Strategy

      Research Articles

      What’s The Best Way To Boost Your Mental…

      Research Articles

      Useful Tips for Creating Logos

      Research Articles

      4 Tips to working with a brand effectively

      Research Articles

      How to invest your money this year

      Social Media Articles

      5 tested tips to create high engagement LinkedIn…

      Social Media Articles

      How much money YouTubers make and how you…

      Social Media Articles

      What type of content and categories perform best…

      Social Media Articles

      Mark Zuckerberg to change Instagram and Whatsapp’s name…

  • REVIEWS
    • All Lifestyle Recipes Restaurant
      Recipes

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      Recipes

      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Lifestyle

      U.A.E Shopping Trends: 10 Interesting Consumer Facts

      Lifestyle

      Family & Pet photoshoot with Pink Pepper Photography

      Lifestyle

      Hair removal: Electrolysis for permanent vs Laser for…

      Lifestyle

      Bounce ~ Off the wall

      Recipes

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      Recipes

      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Restaurant

      This Diwali Menu at ‘Mint Leaf of London’…

      Restaurant

      Kohantei – Experience Japanese Kaiseki at its Finest

      Restaurant

      Breakfast at At.mosphere, Burj Khalifa

      Restaurant

      This restaurant only plays old Bollywood Songs &…

  • TRAVEL
    • All Food across the Globe Hotels & Resorts
      Articles

      How to start a travel blog?

      Featured

      Honeymooning at Heritance Aarah, Maldives 💙

      TRAVEL

      Boating in the Bahamas: The Perfect Way to…

      Hotels & Resorts

      Address Downtown is now opened! Here’s my staycation…

      Food across the Globe

      Brunch in London

      Food across the Globe

      Food Scenes in Islamabad

      Food across the Globe

      Sydney Food Guide

      Food across the Globe

      New Yorkers Food Guide

      Hotels & Resorts

      Honeymooning at Heritance Aarah, Maldives 💙

      Hotels & Resorts

      Address Downtown is now opened! Here’s my staycation…

      Hotels & Resorts

      Why Sofitel is one of the leading hospitality…

      Hotels & Resorts

      Zabeel House Mini by Jumeirah ~ Dubai

  • CONTACT
  • ABOUT N
  • PRESS & MEDIA
  • N’s FAVORITES
  • ARTICLES
    • All Guest Posts Lifestyle Articles Research Articles Social Media Articles
      Articles

      Best Theme Parks to Visit in Dubai

      Articles

      5 Best natural ways to make your skin…

      Articles

      The Financial Benefits of Going Solar

      Articles

      5 Ways To Improve Your Customer Acquisition Strategy

      Guest Posts

      Should You Trade in Your Car? Get the…

      Guest Posts

      How to start a travel blog?

      Guest Posts

      Where can I find a virtual office in…

      Guest Posts

      A Guide to Dubai Hills Estate Rental Trends

      Lifestyle Articles

      Best Theme Parks to Visit in Dubai

      Lifestyle Articles

      5 Best natural ways to make your skin…

      Lifestyle Articles

      The Financial Benefits of Going Solar

      Lifestyle Articles

      5 Ways To Improve Your Customer Acquisition Strategy

      Research Articles

      What’s The Best Way To Boost Your Mental…

      Research Articles

      Useful Tips for Creating Logos

      Research Articles

      4 Tips to working with a brand effectively

      Research Articles

      How to invest your money this year

      Social Media Articles

      5 tested tips to create high engagement LinkedIn…

      Social Media Articles

      How much money YouTubers make and how you…

      Social Media Articles

      What type of content and categories perform best…

      Social Media Articles

      Mark Zuckerberg to change Instagram and Whatsapp’s name…

  • REVIEWS
    • All Lifestyle Recipes Restaurant
      Recipes

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      Recipes

      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Lifestyle

      U.A.E Shopping Trends: 10 Interesting Consumer Facts

      Lifestyle

      Family & Pet photoshoot with Pink Pepper Photography

      Lifestyle

      Hair removal: Electrolysis for permanent vs Laser for…

      Lifestyle

      Bounce ~ Off the wall

      Recipes

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      Recipes

      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Restaurant

      This Diwali Menu at ‘Mint Leaf of London’…

      Restaurant

      Kohantei – Experience Japanese Kaiseki at its Finest

      Restaurant

      Breakfast at At.mosphere, Burj Khalifa

      Restaurant

      This restaurant only plays old Bollywood Songs &…

  • TRAVEL
    • All Food across the Globe Hotels & Resorts
      Articles

      How to start a travel blog?

      Featured

      Honeymooning at Heritance Aarah, Maldives 💙

      TRAVEL

      Boating in the Bahamas: The Perfect Way to…

      Hotels & Resorts

      Address Downtown is now opened! Here’s my staycation…

      Food across the Globe

      Brunch in London

      Food across the Globe

      Food Scenes in Islamabad

      Food across the Globe

      Sydney Food Guide

      Food across the Globe

      New Yorkers Food Guide

      Hotels & Resorts

      Honeymooning at Heritance Aarah, Maldives 💙

      Hotels & Resorts

      Address Downtown is now opened! Here’s my staycation…

      Hotels & Resorts

      Why Sofitel is one of the leading hospitality…

      Hotels & Resorts

      Zabeel House Mini by Jumeirah ~ Dubai

  • CONTACT

Naomi D'Souza | Writer, Food & Lifestyle Blogger in Dubai

ArticlesFeaturedSocial Media Articles

What type of content and categories perform best on Instagram?

August 26, 2019

Instagram has had a meteoric rise. The giant social media platform currently has over one billion active monthly users 😯 Even Instagram users have evolved – our humble beginnings of over-saturated, grainy food pictures have paved the way for the carefully curated, painstakingly planned feeds that we see today.

Hundreds of thousands of jobs, too, exist today that didn’t before Instagram – influencers, social media agencies, content creators, etc. Even brands like Daniel Wellington gained most of their popularity primarily from Instagram! Would they have had the same amount of success if this platform didn’t exist? 🤔

This influx of users has understandably resulted in several different kinds of accounts with even more kinds of posts. But which of these perform the best?

Best industries on Instagram for engagement

Instagram offers a large variety of categories for Business accounts to choose from. A survey studied a number of different business accounts and found out the average engagement rates (ER) for each of their industries 🧐


Granted, the number of accounts surveyed wasn’t large enough to conclusively say one industry is better than the other, but something that stands out is that personal accounts are consistently on the top. People prefer engaging with real people vs. a brand/business. Businesses have learned from this, and that’s why you can see more and more of them trying to humanize themselves on social media 😃

Best content type

Images are quite clearly the most common kind of content uploaded daily on Instagram (72.6% to be precise!), but did you know they actually result in the least interaction? 😟


A study conducted on nearly 9 million posts from over 44,400 profiles last year showed that carousels perform better than images, and videos perform significantly better than carousels 😮

Best caption length

31.7% of posts had captions with over 300 characters, 30% with captions between 150-300 characters, 29.1% with 50-150 characters, 8.2% with 1-50 characters and 1.1% with no caption at all. Seeing how the most popular category is 300+ characters, you’d think that would be best for engagement right? WRONG 🙅

The most interactions came from, surprisingly, captions with 1-50 characters! 😳 Zero characters is quite understandable for those with over 1 million followers since they are primarily composed of celebrities, YouTubers, models, etc. who don’t really need to talk about the picture. I mean, come on, when Zac Efron posts a picture of himself would you rather look at that face (or…) or read the caption? You know you’ll double-tap that ish anyway! 🤤

But the fact that even those with less than a million followers had the most interactions when their captions were kept really short is quite surprising! This might have something to do with the Instagram model minimalist trend that’s been happening, but that still doesn’t explain it completely. Weren’t CTAs supposed to improve your engagement? I say let the captions be – whoever likes it can read it, whoever doesn’t can skip it! 🤷‍♂️

Best number of emojis to use

55% of profiles actually don’t use emojis at all! But, as you can observe, emojis positively impact your interactions. They add a nice personal touch, which motivates your followers to engage more 🤗


Best times to post

Even though more posts are uploaded on weekdays, weekends are the best for engagement. Understandable too, since that’s when people are free usually spending more time on their social media 🤳


All that being said, each profile is unique and what works for someone else may not work for you 🤷‍♂️ Keeping track of these results and trends are important so that you can tweak your strategies and test them out, but don’t forget to keep an eye on your performance and determine for yourself what’s best. Honestly, the best way to get more engagement is to just focus on the quality of your content. You can push out the right number of posts, with the right number of emojis and hashtags at the right time of the day, but if the post itself is bad, you won’t get the results you’re looking for. As Bill Gates correctly said, “Content is king” 🏆

Note from N: Now there are obviously multiple ways you can increase your engagement on Instagram but given above are data that’s hard to find. Click here to read all my Social Media Articles that will definitely help you build your blog, understand why your engagement is probably dropping, or how your feed may look if you’re going through depression.

 

 

Sources
[1], [2], [3], [4]


Written and Researched by Zeba Bashir

1
Facebook Twitter Google + Pinterest
previous post
Top 5 online stores in UAE to fulfill all your beauty needs
next post
Features in Magazines, Newspapers, and University Interviews

Related Posts

How to Style Your Maxi Dress This Summer

Winter Fashion Staples You Can’t Live Without

Time Management & My Journey – How I...

What Makes A Movie Oscar-Worthy?

Hello, Welcome to my world!

Hello, Welcome to my world!

I’m Naomi! MSc Mech Engineer by degree, Digital Strategist by profession, and content creator by passion! I’ve spoken at 3 TEDx platforms, recognized as the #Hot100 most influential Asians & Influencers, & ranked in the Top 30 sites in UAE (2M+ views)! Here, you can explore topics that will educate your mind, nourish your soul, and satisfy your tummy 😉

Follow my journey on Instagram @naomi_dsouza too 😀 and click here to know more about me!

DXB’s most photographed desert

https://youtu.be/WNnuqJ05K78

Melting 23 chocolates

https://youtu.be/D9zQWexkUJY

TEDx Talk 3

https://www.youtube.com/watch?v=mFxapX1OPDg
  • Facebook
  • Instagram
  • Linkedin
  • Youtube
  • Email

© 2020 – 2021 www.naomidsouza.com – All Rights Reserved


Back To Top