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      5 tested tips to create high engagement LinkedIn…

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      How much money YouTubers make and how you…

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      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

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      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Lifestyle

      U.A.E Shopping Trends: 10 Interesting Consumer Facts

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      Family & Pet photoshoot with Pink Pepper Photography

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      Hair removal: Electrolysis for permanent vs Laser for…

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      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

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      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

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      This Diwali Menu at ‘Mint Leaf of London’…

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Naomi D'Souza | Writer, Food & Lifestyle Blogger in Dubai

ArticlesSocial Media Articles

How many InstaStory views does an Influencer get?

September 9, 2017

I was always curious to know how many views an Influencer gets on Instagram. It’s no secret that some influencers look for ways to increase their following on the platform whether they buy IG likes or do shoutouts and collaborations with fellow influencers there is a desire for their content to be viewed by more people. There is nothing concrete available online, nor a % of how many viewers a blogger must get on their InstaStory. Thus, I did my own research on this topic and I believe I found a benchmark

Let’s cut to the chase: I asked several influencers (I trust) how many views they get approximately on their InstaStory in 24 hours. Below are the Top 10 accounts I chose that have %’s relatively close to each other as choosing the 2-3 accounts that were way off made no sense since that would not really be a realistic benchmark I wanted to achieve.

From the above, I could conclude on the below,

  • Only ~6% of Influencers followers view their story
  • The more followers you get, the lower your % will be (exceptions will be there)

Tips: Increase your InstaStory views

  1. Show more of your life – Influencers only post their highlights or best posts on Instagram. All the moments happening in between is lost! Probably most of your followers are genuinely interested in what you do and where you go!
  2. Engage in replies – As much as you can, try replying to as many people who ask you a question pertaining to the story. Engagement is key!
  3. Plan your stories – This is hard to do but it’s not impossible. If you tell your followers you will post something interesting at a specific time, they will tune-in!
  4. Behind the scenes – I have noticed an increase in my views when I show my followers what I do behind the scenes during my reviews or shoots. Why should they just see the final and perfect product? Show them what you went through to get there 🙂
  5. Speak to your audience – Sometimes, it’s good to just talk to your camera, be expressive and show your audience how you feel
  6. Planned stories and Takeovers – Try telling your audience what you will do at __:__AM/PM. If it’s something super exciting, for all you know, they will tune-in at that specific hour! Additionally, if you can, or adore a fellow blogger, ask them to do an InstaStory take over! At times it’s nice to have a different face for your viewers 😉

FAQ’s

  1. Why don’t I get the same number of views on all my stories? You will most likely never get the same number of views on all your stories! At times it will be sky high and most of the time just moderate. This is because, all the hashtags, geotags or profile/friend tags you put in each story helps increase the number of views you receive since people can view it worldwide (even if they are not following you). It either appears in their explore tab or they can find you while clicking the same hashtag/geotag umbrella from a person they follow. Get it? 🙂
  2. Why do non-bloggers have a whopping 25%+ viewership? Takes me to the point I made above. The lower followers you have, the higher the engagement rate. With influencers, most of the time we have spam accounts following us (from others bots). Additionally, if an influencer has a fan base of 40k+ it’s highly unlikely that ALL the forty thousand people log-in to Instagram within that 24-hour span (of when a story goes live).
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10 comments

Cocorebelista June 7, 2018 - 3:01 AM

Hi Naomi! Thanks a lot for sharing your tips, am happy to see my average views on my insta stories are in line with my number of followers! Very very helpful and well-written post.

Thank you!
Xx Cindy
http://bellezarebel.com

Reply
Naomi D’Souza June 9, 2018 - 9:11 PM

Thank you so much Cindy! Glad it helped xx

Reply
Taylar Barrington November 8, 2018 - 12:36 AM

Searched the entire internet for something like this. Thank you for adding value Naomi!

Reply
Naomi D’Souza November 12, 2018 - 1:24 PM

Thank you so much, means a lot xx 🙂

Reply
Laura felton January 15, 2019 - 11:30 AM

Thank you so much for this! Very helpful! I have 4200 followers and have a whopping story viewer rate of 27% (around 1055 per post at the moment).

Reply
Xenwak June 4, 2019 - 4:27 AM

In this age people share videos so many times a day they need a decent and 100% safe app to perform this task. Xender app is one of them. With the app you can transfer your video everywhere you want, from your iPhone to iPhone and vice versa. You can download Xender for free!

Reply
jessey bell June 14, 2019 - 12:19 PM

the algorithm is brutal this is NOT accurate – average views get 200-900 story views for large accounts – you need to be in the millions of followers to see thousands of views for stories

Reply
Naomi D’Souza June 16, 2019 - 10:53 AM

I agree the algorithm is brutal, but I don’t agree with the latter. I have 84k+ followers and get 1000’s of story views.

Reply
Mel October 13, 2019 - 12:14 AM

Why is it randomly so low around 35,000 followers?

Reply
Naomi D’Souza October 14, 2019 - 11:43 PM

What do you mean?

Reply

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Hello, Welcome to my world!

Hello, Welcome to my world!

I’m Naomi! MSc Mech Engineer by degree, Digital Strategist by profession, and content creator by passion! I’ve spoken at 3 TEDx platforms, recognized as the #Hot100 most influential Asians & Influencers, & ranked in the Top 30 sites in UAE (2M+ views)! Here, you can explore topics that will educate your mind, nourish your soul, and satisfy your tummy 😉

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