Naomi D'Souza | Writer, Food & Lifestyle Blogger in Dubai
  • ABOUT N
  • PRESS & MEDIA
  • N’s FAVORITES
  • ARTICLES
    • All Guest Posts Lifestyle Articles Research Articles Social Media Articles
      Articles

      How Contactors Work: The Basics of Motor Control…

      Articles

      Are Dumplings The Ultimate Comfort Food?

      Articles

      Best Cloud ERP Software – 2023

      Articles

      Fundraising Strategies For Your Healthcare Business

      Guest Posts

      Should You Trade in Your Car? Get the…

      Guest Posts

      How to start a travel blog?

      Guest Posts

      Where can I find a virtual office in…

      Guest Posts

      A Guide to Dubai Hills Estate Rental Trends

      Lifestyle Articles

      Are Dumplings The Ultimate Comfort Food?

      Lifestyle Articles

      Best Theme Parks to Visit in Dubai

      Lifestyle Articles

      5 Best natural ways to make your skin…

      Lifestyle Articles

      The Financial Benefits of Going Solar

      Research Articles

      How Contactors Work: The Basics of Motor Control…

      Research Articles

      What’s The Best Way To Boost Your Mental…

      Research Articles

      Useful Tips for Creating Logos

      Research Articles

      4 Tips to working with a brand effectively

      Social Media Articles

      5 tested tips to create high engagement LinkedIn…

      Social Media Articles

      How much money YouTubers make and how you…

      Social Media Articles

      What type of content and categories perform best…

      Social Media Articles

      Mark Zuckerberg to change Instagram and Whatsapp’s name…

  • REVIEWS
    • All Lifestyle Recipes Restaurant
      Recipes

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      Recipes

      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Lifestyle

      U.A.E Shopping Trends: 10 Interesting Consumer Facts

      Lifestyle

      Family & Pet photoshoot with Pink Pepper Photography

      Lifestyle

      Hair removal: Electrolysis for permanent vs Laser for…

      Lifestyle

      Bounce ~ Off the wall

      Recipes

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      Recipes

      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Restaurant

      This Diwali Menu at ‘Mint Leaf of London’…

      Restaurant

      Kohantei – Experience Japanese Kaiseki at its Finest

      Restaurant

      Breakfast at At.mosphere, Burj Khalifa

      Restaurant

      This restaurant only plays old Bollywood Songs &…

  • TRAVEL
    • All Food across the Globe Hotels & Resorts
      Articles

      How to start a travel blog?

      Featured

      Honeymooning at Heritance Aarah, Maldives πŸ’™

      TRAVEL

      Boating in the Bahamas: The Perfect Way to…

      Hotels & Resorts

      Address Downtown is now opened! Here’s my staycation…

      Food across the Globe

      Brunch in London

      Food across the Globe

      Food Scenes in Islamabad

      Food across the Globe

      Sydney Food Guide

      Food across the Globe

      New Yorkers Food Guide

      Hotels & Resorts

      Honeymooning at Heritance Aarah, Maldives πŸ’™

      Hotels & Resorts

      Address Downtown is now opened! Here’s my staycation…

      Hotels & Resorts

      Why Sofitel is one of the leading hospitality…

      Hotels & Resorts

      Zabeel House Mini by Jumeirah ~ Dubai

  • CONTACT
  • ABOUT N
  • PRESS & MEDIA
  • N’s FAVORITES
  • ARTICLES
    • All Guest Posts Lifestyle Articles Research Articles Social Media Articles
      Articles

      How Contactors Work: The Basics of Motor Control…

      Articles

      Are Dumplings The Ultimate Comfort Food?

      Articles

      Best Cloud ERP Software – 2023

      Articles

      Fundraising Strategies For Your Healthcare Business

      Guest Posts

      Should You Trade in Your Car? Get the…

      Guest Posts

      How to start a travel blog?

      Guest Posts

      Where can I find a virtual office in…

      Guest Posts

      A Guide to Dubai Hills Estate Rental Trends

      Lifestyle Articles

      Are Dumplings The Ultimate Comfort Food?

      Lifestyle Articles

      Best Theme Parks to Visit in Dubai

      Lifestyle Articles

      5 Best natural ways to make your skin…

      Lifestyle Articles

      The Financial Benefits of Going Solar

      Research Articles

      How Contactors Work: The Basics of Motor Control…

      Research Articles

      What’s The Best Way To Boost Your Mental…

      Research Articles

      Useful Tips for Creating Logos

      Research Articles

      4 Tips to working with a brand effectively

      Social Media Articles

      5 tested tips to create high engagement LinkedIn…

      Social Media Articles

      How much money YouTubers make and how you…

      Social Media Articles

      What type of content and categories perform best…

      Social Media Articles

      Mark Zuckerberg to change Instagram and Whatsapp’s name…

  • REVIEWS
    • All Lifestyle Recipes Restaurant
      Recipes

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      Recipes

      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Lifestyle

      U.A.E Shopping Trends: 10 Interesting Consumer Facts

      Lifestyle

      Family & Pet photoshoot with Pink Pepper Photography

      Lifestyle

      Hair removal: Electrolysis for permanent vs Laser for…

      Lifestyle

      Bounce ~ Off the wall

      Recipes

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      Recipes

      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Restaurant

      This Diwali Menu at ‘Mint Leaf of London’…

      Restaurant

      Kohantei – Experience Japanese Kaiseki at its Finest

      Restaurant

      Breakfast at At.mosphere, Burj Khalifa

      Restaurant

      This restaurant only plays old Bollywood Songs &…

  • TRAVEL
    • All Food across the Globe Hotels & Resorts
      Articles

      How to start a travel blog?

      Featured

      Honeymooning at Heritance Aarah, Maldives πŸ’™

      TRAVEL

      Boating in the Bahamas: The Perfect Way to…

      Hotels & Resorts

      Address Downtown is now opened! Here’s my staycation…

      Food across the Globe

      Brunch in London

      Food across the Globe

      Food Scenes in Islamabad

      Food across the Globe

      Sydney Food Guide

      Food across the Globe

      New Yorkers Food Guide

      Hotels & Resorts

      Honeymooning at Heritance Aarah, Maldives πŸ’™

      Hotels & Resorts

      Address Downtown is now opened! Here’s my staycation…

      Hotels & Resorts

      Why Sofitel is one of the leading hospitality…

      Hotels & Resorts

      Zabeel House Mini by Jumeirah ~ Dubai

  • CONTACT

Naomi D'Souza | Writer, Food & Lifestyle Blogger in Dubai

ArticlesSocial Media Articles

Top 4 reasons why bloggers engagement is proly dropping on Instagram

April 16, 2017

Engagement is dropping rapidly and bloggers/influencers are frantic! All we can do is “assume” reasons.

I thought of creating this post after reading 3 great links that I’d like to share with you all (thanks to My Custard Pie)!

Number 1: The biggest reason – “Shadow Ban”

Some users have found their engagement to be significantly low. Everything looks normal from their end, so it’s hard to figure out why – until they log out, or check for their posts from an account that doesn’t follow them. Then they see that their post is not showing in any of the hashtag grids that they have posted with. They’re essentially invisible.

Without #’s you’re essentially posting as private, to only your followers. So suddenly being removed from all hashtag visibility absolutely would account for a big drop in engagement, and is worrying indeed!

Apparently, it’s because of the below “bad habits”;

  • Repeatedly using the same hashtags, every day
  • Using bots or automated likes
  • Follow-to-unfollow practice, either via automation or manually

To remove a β€˜shadowban’ then, a user needs to refrain from these activities. Reports suggest bans can lift in a couple of days, and that taking a break from posting at all might be beneficial if you think you’re affected.

Instagram is trying to keep the platform as authentic as possible. It has deleted almost every app that allows you to purchase likes/followers from the AppStore. Soon enough it may delete the ones online (or at least detect who uses them and make them face repercussions).

Click here to read more.

Number 2: Your “Followers to following” ratio

Instagram is legit, tryna be identical to Facebook. If you don’t interact with the people following you, you’re bound to not appear on their pages either.

On Facebook, randomly pick a “friend” that you rarely see in your feed. Go to their profile, like a few posts. Watch your feed over the next day or so. Suddenly you see their posts creep into your feed when, before, you never saw their posts.

The key: The algorithm rewards *mutual* engagement. In the recent past your posts were still getting good engagement but that was due to an over-reliance on hashtags, and that isn’t working anymore.

If you aren’t following your Followers back they are *most likely* not seeing your posts. Instagram’s leadership has acknowledged that Hashtags don’t work like they used to, and they are encouraging users to get new higher engagement the good old fashion way: by posting great content.

Number 3: You just have bad engagement

Wrt point number 2 – due to our overreliance on hashtags (& since it isn’t as effective anymore) we can no longer connect effectively with the people other than our followers.

Social platforms are intended to help people connect with friends, and family, and create new friendships. Instead, we are turning the platforms into more of a marketplace and a marketing platform (it is one of the main B2B ecommerce trends). However, here’s the problem: “People” don’t use hashtags. Marketers do. The overwhelming majority of hashtag users are marketers, not “ordinary people”.

“*Marketers* use hashtags to gain publicity for their accounts. And *marketers* are searching hashtags to find accounts to Like/Follow. What we are all experiencing is marketers are liking and following accounts of other marketers.” The key to social media success is to connect with ordinary people, not other marketers.

You’re probably not being shadowbanned. You’re probably experiencing the negative effects of not engaging back with your Followers. Instagram has decreased your reach.

Number 4: Our “business” accounts

There are several articles out there that our business account is one of the main reasons for “bad engagement”. Rumor has it, that the content we post doesn’t even appear to half our followers. That’s why we get the notification – “Your post is performing better than 95% of other posts on that page. Promote it to get even better results.” At the end of the day fam, Instagram is running a business too. If they don’t make money outa business accounts, how would they? It’s all monetary. It’s all adverts.

So if you are a business then you are their primary target and they would love to have you on board as business so that you can advertise with them otherwise get ready to being demoted in their algorithm (source: Quora)

I hope we all get through this ❀

0
Facebook Twitter Google + Pinterest
previous post
Are auto-like/follow bots really that unethical?
next post
13 ways to spot a fake influencer (fakefluencer) on Instagram

Related Posts

U.A.E Shopping Trends: 10 Interesting Consumer Facts

The real meaning behind the flat earth theory

Are online advertisers listening to our conversations?

A camera shot never lies, but changing room...

4 comments

Instagram Comment Pods - Myth & Reality | Naomi D'Souza August 2, 2017 - 7:32 PM

[…] here to read more from my previous […]

Instagram Comment Pods - Myth & Reality | Naomi D'Souza August 2, 2017 - 7:32 PM

[…] here to read more from my previous […]

http://suckhoenamkhoa.com/ March 25, 2018 - 6:15 AM

This is very interesting, You’re a very skilled blogger. I’ve
joined your feed and look forward to seeking more
of your magnificent post. Also, I have shared your web site in my social networks!

Shantell November 26, 2019 - 3:14 AM

What a terrific post!

Comments are closed.

Hello, Welcome to my world!

Hello, Welcome to my world!

I’m Naomi! MSc Mech Engineer by degree, Digital Strategist by profession, and content creator by passion! I’ve spoken at 3 TEDx platforms, recognized as the #Hot100 most influential Asians & Influencers, & ranked in the Top 30 sites in UAE (2M+ views)! Here, you can explore topics that will educate your mind, nourish your soul, and satisfy your tummy πŸ˜‰

Follow my journey on Instagram @naomi_dsouza too πŸ˜€ and click here to know more about me!

DXB’s most photographed desert

https://youtu.be/WNnuqJ05K78

Melting 23 chocolates

https://youtu.be/D9zQWexkUJY

TEDx Talk 3

https://www.youtube.com/watch?v=mFxapX1OPDg
  • Facebook
  • Instagram
  • Linkedin
  • Youtube
  • Email

Β© 2020 – 2021 www.naomidsouza.com – All Rights Reserved


Back To Top