Photography is everything when it comes to blogging – your vibe and personality shines through with your aesthetic. Your photos are an essential selling point when working with top brands, especially when you’re getting paid for the moments you create.
Finding your unique style and niche can be challenging and costly when starting a blog, below are some tips to help you capture the perfect fashion photos:
1. Location Matters
Location matters if you want to ramp up your blog photography; it is one of the best ways to add diversity and realism to your blog. Not to mention, location photographs are great for adding a touch of lifestyle, and also help to give an overall professional feel to your fashion blog. However, finding great locations can be a very time-consuming task, let’s not forget the time taken traveling to and from the location, taking shots while waiting for the passer by’s to hurry past, and the multiple outfit changes too. Through my years of experience as a fashion photographer in Dubai, i’ve learnt to always do my research before heading out to a location; this allows me to move around within a small area and find several spots that allow for great images! Be creative; whether it’s a clean wall or has photogenic local cafes nearby, you can never go wrong with a simple, minimalistic theme. Another vital tip which we will touch upon later is lighting. Without proper lighting, that pretty location will not translate well on camera, and neither will the subjects being photographed, so keep that in mind.
2. It’s All About the Light
I always look for soft even lighting while scouting for locations. Beautiful locations are excellent, but good lighting comes first! An even light source tends to flatter the subjects and helps to achieve natural, attractive skin tones and a radiant glow. For an outdoors fashion photo-shoot, I strongly recommend you take photos in the morning or early evening when the sun is less harsh, or simply wait for a cloud to cover the sun as this helps to diffuse the light. Contrary to what many people believe, I recommend stepping into a shadow to avoid any unnecessary squinting, and also minimize the effects of an overly contrasted/bright photo. If you are indoors, place the subject you’re photographing near a window, but never in direct light.
3. Get familiar with Photo editing software
Some basic options to remember when editing a photograph are: contrast, saturation, and brightness. It all depends on what works best for your individual style and appearance, hence play around with the options and create a customized filter and editing style that works best for you. Additionally, if you’re taking photographs with an SLR camera, make sure to capture the pictures in RAW mode so that you can edit your images with the RAW Editor. This has loads of options and allow’s you to apply your adjustments to all your pictures in a single go.
4. Find your best angles
While taking photographs, play around with different angles to find out which ones flatter you the most. It’s rare to get a picture you like on the first try, so take multiple shots from different angles. Some people prefer to be shot from the ground, others from above. It honestly depends on which angle draws out your best side. Be creative, have fun with it, and you’ll surprise yourself!
5. Search for inspiration
It always helps to browse through your favourite websites and magazine or pin away on Pinterest. You’ll find the most inspirational editorial shoots or street style pictures. I recommend you make a Pinterest board or have a scrapbook with pictures you have collected that inspire you and try to figure out what you like about them. What makes you think you can’t get pictures like that yourself? I’m not suggesting you blatantly copy what you see, but you don’t have to reinvent the wheel either.
6. Enjoy yourself!
Don’t think about it too much and don’t be afraid to fail, its all about having fun, enjoying yourself and inspiring others with your creativity. There really is no failing, only learning and improving on what you already know. Thanks so much for reading this article, I hope I was able to help you with some of my top fashion and lifestyle blog tips. Do let me know what you thought? If you think I may have missed something out, comment below. I’d love to hear back from you.
Sonika Dhall is a Fashion and Beauty Photographer at The Photography Co – a multi-award winning photography and videography studio in Dubai. Originally from Italy, she’s traveled the world to work alongside famous fashion photographers and brands in Paris, Milan, and London. Sonika enjoys writing blogs to share her knowledge of Fashion and Beauty Photography.