Naomi D'Souza | Writer, Food & Lifestyle Blogger in Dubai
  • ABOUT N
  • PRESS & MEDIA
  • N’s FAVORITES
  • ARTICLES
    • All Guest Posts Lifestyle Articles Research Articles Social Media Articles
      Articles

      Can You Help A Friend Get Away From…

      Articles

      Easy Online Side Hustles You Can Do While…

      Articles

      The dating disasters you’ll want to avoid

      Articles

      Finding the right care for your loved ones

      Guest Posts

      How to start a travel blog?

      Guest Posts

      Where can I find a virtual office in…

      Guest Posts

      A Guide to Dubai Hills Estate Rental Trends

      Guest Posts

      Top Tips to Know Before Buying Property in…

      Lifestyle Articles

      Can You Help A Friend Get Away From…

      Lifestyle Articles

      Easy Online Side Hustles You Can Do While…

      Lifestyle Articles

      The dating disasters you’ll want to avoid

      Lifestyle Articles

      Finding the right care for your loved ones

      Research Articles

      What’s The Best Way To Boost Your Mental…

      Research Articles

      Useful Tips for Creating Logos

      Research Articles

      4 Tips to working with a brand effectively

      Research Articles

      How to invest your money this year

      Social Media Articles

      5 tested tips to create high engagement LinkedIn…

      Social Media Articles

      How much money YouTubers make and how you…

      Social Media Articles

      What type of content and categories perform best…

      Social Media Articles

      Mark Zuckerberg to change Instagram and Whatsapp’s name…

  • REVIEWS
    • All Lifestyle Recipes Restaurant
      Recipes

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      Recipes

      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Lifestyle

      U.A.E Shopping Trends: 10 Interesting Consumer Facts

      Lifestyle

      Family & Pet photoshoot with Pink Pepper Photography

      Lifestyle

      Hair removal: Electrolysis for permanent vs Laser for…

      Lifestyle

      Bounce ~ Off the wall

      Recipes

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      Recipes

      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Restaurant

      This Diwali Menu at ‘Mint Leaf of London’…

      Restaurant

      Kohantei – Experience Japanese Kaiseki at its Finest

      Restaurant

      Breakfast at At.mosphere, Burj Khalifa

      Restaurant

      This restaurant only plays old Bollywood Songs &…

  • TRAVEL
    • All Food across the Globe Hotels & Resorts
      Articles

      How to start a travel blog?

      Featured

      Honeymooning at Heritance Aarah, Maldives 💙

      TRAVEL

      Boating in the Bahamas: The Perfect Way to…

      Hotels & Resorts

      Address Downtown is now opened! Here’s my staycation…

      Food across the Globe

      Brunch in London

      Food across the Globe

      Food Scenes in Islamabad

      Food across the Globe

      Sydney Food Guide

      Food across the Globe

      New Yorkers Food Guide

      Hotels & Resorts

      Honeymooning at Heritance Aarah, Maldives 💙

      Hotels & Resorts

      Address Downtown is now opened! Here’s my staycation…

      Hotels & Resorts

      Why Sofitel is one of the leading hospitality…

      Hotels & Resorts

      Zabeel House Mini by Jumeirah ~ Dubai

  • CONTACT
  • ABOUT N
  • PRESS & MEDIA
  • N’s FAVORITES
  • ARTICLES
    • All Guest Posts Lifestyle Articles Research Articles Social Media Articles
      Articles

      Can You Help A Friend Get Away From…

      Articles

      Easy Online Side Hustles You Can Do While…

      Articles

      The dating disasters you’ll want to avoid

      Articles

      Finding the right care for your loved ones

      Guest Posts

      How to start a travel blog?

      Guest Posts

      Where can I find a virtual office in…

      Guest Posts

      A Guide to Dubai Hills Estate Rental Trends

      Guest Posts

      Top Tips to Know Before Buying Property in…

      Lifestyle Articles

      Can You Help A Friend Get Away From…

      Lifestyle Articles

      Easy Online Side Hustles You Can Do While…

      Lifestyle Articles

      The dating disasters you’ll want to avoid

      Lifestyle Articles

      Finding the right care for your loved ones

      Research Articles

      What’s The Best Way To Boost Your Mental…

      Research Articles

      Useful Tips for Creating Logos

      Research Articles

      4 Tips to working with a brand effectively

      Research Articles

      How to invest your money this year

      Social Media Articles

      5 tested tips to create high engagement LinkedIn…

      Social Media Articles

      How much money YouTubers make and how you…

      Social Media Articles

      What type of content and categories perform best…

      Social Media Articles

      Mark Zuckerberg to change Instagram and Whatsapp’s name…

  • REVIEWS
    • All Lifestyle Recipes Restaurant
      Recipes

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      Recipes

      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Lifestyle

      U.A.E Shopping Trends: 10 Interesting Consumer Facts

      Lifestyle

      Family & Pet photoshoot with Pink Pepper Photography

      Lifestyle

      Hair removal: Electrolysis for permanent vs Laser for…

      Lifestyle

      Bounce ~ Off the wall

      Recipes

      Chocolate Mug Cake by Zoya Umran, from CakesbyZoya

      Recipes

      4 Delicious ways to prepare BBQ ribs

      Recipes

      Mediterranean Red Mullet by Chef Antonio, from Pierchic

      Recipes

      Spaghetti Carbonara by Chef Giorgio, from Trattoria Toscana

      Restaurant

      This Diwali Menu at ‘Mint Leaf of London’…

      Restaurant

      Kohantei – Experience Japanese Kaiseki at its Finest

      Restaurant

      Breakfast at At.mosphere, Burj Khalifa

      Restaurant

      This restaurant only plays old Bollywood Songs &…

  • TRAVEL
    • All Food across the Globe Hotels & Resorts
      Articles

      How to start a travel blog?

      Featured

      Honeymooning at Heritance Aarah, Maldives 💙

      TRAVEL

      Boating in the Bahamas: The Perfect Way to…

      Hotels & Resorts

      Address Downtown is now opened! Here’s my staycation…

      Food across the Globe

      Brunch in London

      Food across the Globe

      Food Scenes in Islamabad

      Food across the Globe

      Sydney Food Guide

      Food across the Globe

      New Yorkers Food Guide

      Hotels & Resorts

      Honeymooning at Heritance Aarah, Maldives 💙

      Hotels & Resorts

      Address Downtown is now opened! Here’s my staycation…

      Hotels & Resorts

      Why Sofitel is one of the leading hospitality…

      Hotels & Resorts

      Zabeel House Mini by Jumeirah ~ Dubai

  • CONTACT

Naomi D'Souza | Writer, Food & Lifestyle Blogger in Dubai

Articles

5 Things You Must Understand When Marketing Your Products to a Female Audience

July 24, 2020

Businesses create marketing campaigns based on careful research for their target market. However, marketing to a female audience requires more pizzazz and more targeted efforts.

Review these five tips you must understand when marketing products to a female audience to address your female consumers more effectively!

Consumer Product Testing

Consumer product testing is an advantageous way to introduce women to new products and get feedback from them. It gives women a chance to try the products and see how they work. Once they see how well it works, they recommend it to their friends and loved ones. Samples are a great option for testing the products. This is why subscription services where women receive samples each month are so successful. Women get to be a beauty product tester, and they will purchase the full-size product if the products are remarkable.

Be More Specific About Who You are Addressing

When advertising, it is necessary to be as specific as possible. Grouping women together in advertisements can become confusing as they won’t know who the company is really targeting. For instance, the ads should define whether the marketer means all women, women of a specific age group, or if they are addressing only mothers. The specifics make it possible to define a niche market for the products. If you enlist the services of advertising professionals such as SaaS marketing agency, they’ll be able to help you target your specific niche. Being more specific with your female audience increases the success of the product and the advertising campaigns.

Research How Women Shop

Researching how women shop shows the company how to address women through advertising. Studies show that men buy products and women shop for products. Men go into a store for a specific item, and they are quicker to make the purchase and leave the store. Women, on the other hand, take their time and assess the products more thoroughly. They look for items that resonate with them based on the woman’s individual style or how the item makes them feel. Marketing towards women must show them why they need the item and how the item can improve their life or even how the woman feels about herself.

Use Social Media Wisely

Using social media wisely gives the company a better way to present products to women in a less-invasive way. Studies show that women are more active on social media than men, and they are also more likely to purchase items they see in their newsfeed. If the company uses an influencer like Audrie Powell, women are more likely to listen to the influencer if the celebrity is someone the woman likes or respects. That being the case, you can work with social media influencers and pay them to market your brand. If you don’t want them to promote your product or brand directly, you could use the t-shirt marketing strategy. You can look for the best embroidery melbourne company, send them your company’s logo, and ask influencers to wear your t-shirt while filming a video or promoting your brand/product. That way, people who visit the influencers’ profiles would probably become aware of your brand and might even visit your website to check out your products.

Use Effective Imagery

Reports show that women respond to imagery more than typed content when it comes to shopping. This is why it is necessary to add vibrant and beautiful images of the products the company wants to sell. Presenting images in high-quality leaflets and unique shapes with the help of digital print finishing equipment, or as a digital print can leave a lasting image in a woman’s mind. They let women fantasize about how the products could change their lives increases the potential for sales. Images must show the best features of the product in a way that is appealing to the specific female market. Besides that, it’s also important for your brand to create a unique logo or storefront design that appeals to your ideal customers – women. Leveraging the services provided by companies similar to National Signs could be one way to go, as they can often understand the kind of image you want to create in your consumer’s mind, and design digital signboards and outdoor advertising displays accordingly.

Businesses that target their ads more effectively toward their female customers get more leverage over their competition. When directing their marketing ads, the company must be more specific about who they are addressing and show the female audience why they should purchase these products. More effective niche marketing increases female purchases and extends the client base.

0
Facebook Twitter Google + Pinterest
previous post
15 Must Watch Food-Centered Movies
next post
Unlocking Hypnosis – How you can hypnotize yourself

Related Posts

15 free things you can get on your...

Turn Negative Online Reviews into a Positive

iPhone X Review – What I love and...

The reality of why food bloggers twist the...

Leave a Comment Cancel Reply

Hello, Welcome to my world!

Hello, Welcome to my world!

I’m Naomi! MSc Mech Engineer by degree, Digital Strategist by profession, and content creator by passion! I’ve spoken at 3 TEDx platforms, recognized as the #Hot100 most influential Asians & Influencers, & ranked in the Top 30 sites in UAE (2M+ views)! Here, you can explore topics that will educate your mind, nourish your soul, and satisfy your tummy 😉

Follow my journey on Instagram @naomi_dsouza too 😀 and click here to know more about me!

DXB’s most photographed desert

https://youtu.be/WNnuqJ05K78

Melting 23 chocolates

https://youtu.be/D9zQWexkUJY

TEDx Talk 3

https://www.youtube.com/watch?v=mFxapX1OPDg
  • Facebook
  • Instagram
  • Linkedin
  • Youtube
  • Email

© 2020 – 2021 www.naomidsouza.com – All Rights Reserved


Back To Top